RBC Insurance is a subsidiary of Royal Bank of Canada Financial Group, which insures and manages the wealth of over 5 million North Americans. RBC’s reputation is one of the best in the industry, as was evidenced when a KPMG survey recently named them the “most respected corporation in Canada.”
In the United States, RBC issues insurance through Liberty Life Insurance Company and Businessmen’s Assurance Company of American, both of which are based in Greenville, South Carolina. Established at the turn of the century, Liberty Life and BMA are venerated names in the Southeast, and today they bring life insurance to the four corners of the nation through a variety of channels that includes both direct marketing and field agents. This extensive sales network proved its worth in 2004, when A.M. Best ranked Liberty Life and BMA 77th in total life insurance issued.
RBC-Liberty Life Insurance Plans
Term Life Insurance: Provides coverage for specific needs at a lower-than-expected cost; can be converted to a permanent plan
Whole Life Insurance: Provides a level death benefit and level premium payments; allows the policyholder to accumalte cash value
Universal Life Insurance: Provides permanent coverage with flexible premium payment amounts and death benefit coverage; allows the policyholder to accumulate cash value at a competitive interest rate
Variable Life Insurance: Offers all the benefits of universal life insurance, plus more policyholder control; allows adjustment of death benefits and gives the policyholder choice in how premium dollars are invested
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